WAVE

Task:

Create a concept of your choice with full creative freedom for the final exam.

Process:
I developed Wave Community, a concept inspired by the powerful flow of an energy wave. The name WAVE represents its core values: Wellness, Activity, Vitality, and Energy.

The idea was to design a community where members could engage in diverse activities such as diving, running, and Pilates, while also joining organised trips both locally and internationally. To increase value for members, I explored potential collaborations with businesses to provide exclusive discounts and perks.

The goal was to go beyond fitness by creating a brand that fosters connection, friendship, and a vibrant lifestyle. Wave Community encourages members to stay active, build relationships, and live with energy and purpose.